Digital media has, without a doubt, altered the marketing environment. The methods used by organisations to connect with and engage with their consumers have changed from social media to email marketing. Not all marketing facets, though, have developed at the same rate. Many companies still utilise conventional types of advertising like print and television. They may still be an...

Today, Digital Direct Marketing has become an essential part of businesses worldwide for enhancing their brand awareness. This type of marketing is generally the one in which products/services are delivered directly to the target audience with the assistance of electronic media, be it email, mobile phones, or social media. Let’s look at some of the benefits Digital Direct Marketing...