One could think that branding is all about encouraging your target audience to choose you above the other competitors. However, it also involves attracting loyal clients to your business by addressing their problems or meeting their demands.  In other terms, branding ideas may serve as a problem solver for your core demographic. And to be successful with your branding ideas, you...

The brand image generally focuses on creating consumer relationships and achieving success in the marketplace. Customers connect with the company, its products, services, and solutions via a complicated touchpoint network. The latter comprises the client experience, anchored in functional, mental, & emotional connections. All of these impacts, when combined, result in an...

The distinction between a generic (or non-branded) product or service and a branded one is that the former is acquired solely for justifiable reasons (e.g., acceptable quality, fair price). In contrast, the latter is purchased for emotional reasons (e.g., feels good to me, shows my knowledge). Brands can also command a greater price for similar but unbranded items and services...

Establishing your brand’s story and presence on digital media platforms is what digital branding is all about. The key to building a genuine relationship with your target audience is through digital branding. It is all about using your business’s unique idea to set yourself and your brand apart from the competition. You can also...