Branding is the process of incorporating a strong and favourable impression of a brand, its products, or its services in customers’ minds by using attributes such as a logo, design, vision & mission, and a consistent theme across all marketing communications. Effective branding enables firms to differentiate themselves from the competition and build a loyal customer base....

Brand photography is a collection of professional pictures that visually represent your company and match its distinctive style through the use of colours, props, tone, and other elements. These can include images of you, your staff, your products, your space, and other aspects that define your company. A good and professional headshot is necessary, but it is only one element of...