Brand marketing refers to the process of creating and maintaining a connection between a brand and its customers. Instead of emphasising a single product or service, branding strategy promotes the entire brand, using the services and products as proof points that encourage the brand’s promise.  Brand marketing strives to increase the value of a brand and, as a result, the...

The brand image generally focuses on creating consumer relationships and achieving success in the marketplace. Customers connect with the company, its products, services, and solutions via a complicated touchpoint network. The latter comprises the client experience, anchored in functional, mental, & emotional connections. All of these impacts, when combined, result in an...

Brand photography is a collection of professional pictures that visually represent your company and match its distinctive style through the use of colours, props, tone, and other elements. These can include images of you, your staff, your products, your space, and other aspects that define your company. A good and professional headshot is necessary, but it is only one element of...

Establishing your brand’s story and presence on digital media platforms is what digital branding is all about. The key to building a genuine relationship with your target audience is through digital branding. It is all about using your business’s unique idea to set yourself and your brand apart from the competition. You can also...