In today’s interconnected world, a company’s voice is influenced by online consumer feedback. Therefore, how you handle the online reputation of your business counts. It involves marketing and defending your brand so it can be found, followed, endorsed, and even protected in a primarily online market. And it involves more than just maintaining your website and social...

Good branding assists organisations in fostering a good impression in the minds of consumers, employees, shareholders, and other partners. It gives the individual a cause to consider conducting business with a company, build an emotional bond, and communicate their beliefs. You can incorporate strong branding into your overall marketing strategy and allow you to recruit exceptional...

Branding is the process of incorporating a strong and favourable impression of a brand, its products, or its services in customers’ minds by using attributes such as a logo, design, vision & mission, and a consistent theme across all marketing communications. Effective branding enables firms to differentiate themselves from the competition and build a loyal customer base....

The brand image generally focuses on creating consumer relationships and achieving success in the marketplace. Customers connect with the company, its products, services, and solutions via a complicated touchpoint network. The latter comprises the client experience, anchored in functional, mental, & emotional connections. All of these impacts, when combined, result in an...

The distinction between a generic (or non-branded) product or service and a branded one is that the former is acquired solely for justifiable reasons (e.g., acceptable quality, fair price). In contrast, the latter is purchased for emotional reasons (e.g., feels good to me, shows my knowledge). Brands can also command a greater price for similar but unbranded items and services...

Fashion is a rapidly evolving industry, with new trends emerging every year or every quarter. However, in such a thriving market, you may expect fierce competition. To stand out in such a competitive marketplace, your brand must build a strong identity to stay ahead of the competition. This is where fashion branding can be a game-changing strategy for you as it comprises all...

Brand photography is a collection of professional pictures that visually represent your company and match its distinctive style through the use of colours, props, tone, and other elements. These can include images of you, your staff, your products, your space, and other aspects that define your company. A good and professional headshot is necessary, but it is only one element of...

Establishing your brand’s story and presence on digital media platforms is what digital branding is all about. The key to building a genuine relationship with your target audience is through digital branding. It is all about using your business’s unique idea to set yourself and your brand apart from the competition. You can also...