In today’s digital world, websites are the basis of most businesses. But just having a website isn’t enough; data also needs to be monitored. Web Analytics is not only a tool that measures web traffic but is also used for business and market research and plays an important role in improving website effectiveness. Let’s thoroughly understand how businesses can...

When it comes to marketing, the biggest question businesses face is which marketing method will suit their business better, traditional marketing or digital marketing. Let’s look at what these two marketing methods are all about. Traditional Marketing In this marketing method, the marketer uses offline techniques to promote the products and services of the businesses....