Online reputation management is an umbrella phrase that refers to a variety of techniques and tools that you can use to enhance and maintain the digital presence you want to portray. Online reputation management gives ways to build a positive online reputation, whether you operate a business or wish to safeguard your reputation. It is a method of influencing what shows in search...

In today’s interconnected world, a company’s voice is influenced by online consumer feedback. Therefore, how you handle the online reputation of your business counts. It involves marketing and defending your brand so it can be found, followed, endorsed, and even protected in a primarily online market. And it involves more than just maintaining your website and social...

One could think that branding is all about encouraging your target audience to choose you above the other competitors. However, it also involves attracting loyal clients to your business by addressing their problems or meeting their demands.  In other terms, branding ideas may serve as a problem solver for your core demographic. And to be successful with your branding ideas, you...

Good branding assists organisations in fostering a good impression in the minds of consumers, employees, shareholders, and other partners. It gives the individual a cause to consider conducting business with a company, build an emotional bond, and communicate their beliefs. You can incorporate strong branding into your overall marketing strategy and allow you to recruit exceptional...

The process of building a separate character for a company in the minds of your intended audience and consumers is known as branding. At its most basic, branding consists of a company’s logo, graphic design, objective, and voice tone. However, the quality of the products, customer support, and even how you value your products and services all impact your brand identity. The...

Brand marketing refers to the process of creating and maintaining a connection between a brand and its customers. Instead of emphasising a single product or service, branding strategy promotes the entire brand, using the services and products as proof points that encourage the brand’s promise.  Brand marketing strives to increase the value of a brand and, as a result, the...

Branding is the process of incorporating a strong and favourable impression of a brand, its products, or its services in customers’ minds by using attributes such as a logo, design, vision & mission, and a consistent theme across all marketing communications. Effective branding enables firms to differentiate themselves from the competition and build a loyal customer base....

The brand image generally focuses on creating consumer relationships and achieving success in the marketplace. Customers connect with the company, its products, services, and solutions via a complicated touchpoint network. The latter comprises the client experience, anchored in functional, mental, & emotional connections. All of these impacts, when combined, result in an...

The distinction between a generic (or non-branded) product or service and a branded one is that the former is acquired solely for justifiable reasons (e.g., acceptable quality, fair price). In contrast, the latter is purchased for emotional reasons (e.g., feels good to me, shows my knowledge). Brands can also command a greater price for similar but unbranded items and services...

Mixed branding is the partnership of two or more organizations to advertise the same goods or services to different audiences. This effectively allows businesses to reach a larger audience, increasing their brand awareness and visibility. Mixed branding is effective because it integrates the beneficial aspects of various brands to improve the influence of both firms through a...